Coinbase
System Update
During the final months of 2025, I had the chance to collaborate with the Coinbase team on the launch of their System Update, a major platform evolution presented through a large-scale global rollout.
I contributed to the stylistic development of the event and later worked on motion design across multiple applications, including social media toolkits, iconography, website landing elements, and live event title animations.
On top of that, I personally handled the motion design for animated banners featured in high-impact locations such as the San Francisco metro, the Chase Center LED wall in S.F., and the Nasdaq Tower LED wall in Times Square, New York.
Creative Direction:
Esteban Cardona Jimenez
Jordan Pories
Lead:
Vivian Yang, Mike Lee,
Boris Opacic
Client:
Coinbase
Design:
Riccardo Agostinelli, Jordan Hoagbin, Ryan Prinz, Bryony Redhead, Victor Clemente, Calen Chung, Willie Ip, Jackson Cantor
Motion Design:
Riccardo Agostinelli, Naoko Hara,
Draeger Mitchell, Peter John Kearney
Photography:
Harry Ford
The visual language was built around a core concept: a “chiclet” containing the Coinbase logo that expands into a gradient universe, taking on semi-transparent textures capable of cloning and transforming in different ways.
In the video, you can see various applications of the system along with experimental tests created using both After Effects and Cinema 4D.
