Continuum

In partnership with Continuum, a Web3-focused app and learning platform, I led the complete design process, covering branding, explorations, website UI, and advertising materials. The project aimed to establish Continuum as a trusted, innovative platform in the fast-growing Web3 space.

Client
Continuum


Creative Direction
Riccardo Agostinelli

Branding & Motion Design
Riccardo Agostinelli

Collage of marketing and branding visuals for 'Continuum' with abstract 3D graphics, neon and dark color schemes, and a photo of a billboard displaying a neon sign that reads 'The social platform owned by creatives' in an urban setting.

Brand Identity

I developed the brand identity, including logo design, typography, and color schemes, to reflect the forward-thinking, tech-savvy nature of the platform. The website and UI elements were designed to provide a seamless user experience, with clean layouts and intuitive navigation to enhance the learning journey. In addition, I created promotional assets and advertisements to support their marketing efforts, ensuring visual consistency across all channels.

Promotional graphic advertising free courses on continuum.xyz, featuring a large black text heading, a circular design with neon green and light blue lines, and smaller text including website URLs and the year 2022.
Close-up of a metallic safety pin, highlighting its curved and clasped parts.

Continuum

Close-up of a clock or gauge with a minimalist design, showing a single hand pointing to the right.
Black shape resembling a stylized shell or half circle on a bright yellow-green background.

The glass reflections added a sense of sleekness and modernity, while the acid color palette gave the design an energetic, forward-looking feel. This direction reflected the futuristic and boundary-pushing nature of the platform, evoking a sense of innovation and digital evolution.

Modern abstract graphic design with green and black color scheme, featuring large text reading "FUTURE PROOF YOURSELF" and "Continue" with smaller paragraph text, geometric shapes, and digital art elements.
Futuristic creative design featuring the word 'Continuum' at the top, with abstract metallic pencil shapes on a black background. The phrase 'Future Proof Yourself' is prominently displayed in the center, along with smaller placeholder text.
Graphic with a coiled metallic-like object and text that reads 'Bring leads to premium content', with the logo and URL for Continuum in the upper left corner.
A modern, abstract graphic with a dark curved shape and geometric gray background. The word 'Continuum' appears in bright yellow-green text on the right side, with smaller 'CONTINUUM' and '2022' text in the bottom corners.

This version aimed to capture the cutting-edge essence of Web3 technology, blending bold, electric hues with transparent, layered visuals that created depth and motion.

Colorful abstract background with text 'The Social Platform Owned by Creatives' in different fonts and colors.
A city street scene featuring a large digital billboard with the text 'The social platform owned by creatives' and an abstract graphic. There is graffiti on the wall beneath the billboard, a woman riding a bicycle, and an orange trash bin on the sidewalk.

Version A

2022

Close-up view of various metallic objects, possibly tools or components, on a dark surface with dramatic lighting highlighting their edges.