Continuum
In partnership with Continuum, a Web3-focused app and learning platform, I led the complete design process, covering branding, explorations, website UI, and advertising materials. The project aimed to establish Continuum as a trusted, innovative platform in the fast-growing Web3 space.
Client
Continuum
Creative Direction
Riccardo Agostinelli
Branding & Motion Design
Riccardo Agostinelli
Brand Identity
I developed the brand identity, including logo design, typography, and color schemes, to reflect the forward-thinking, tech-savvy nature of the platform. The website and UI elements were designed to provide a seamless user experience, with clean layouts and intuitive navigation to enhance the learning journey. In addition, I created promotional assets and advertisements to support their marketing efforts, ensuring visual consistency across all channels.
Continuum
The glass reflections added a sense of sleekness and modernity, while the acid color palette gave the design an energetic, forward-looking feel. This direction reflected the futuristic and boundary-pushing nature of the platform, evoking a sense of innovation and digital evolution.
This version aimed to capture the cutting-edge essence of Web3 technology, blending bold, electric hues with transparent, layered visuals that created depth and motion.
Version A
2022