Primary
A Step Back to the Origins. Primary was created in a few days with one simple goal: to have fun. It was a chance to play again with basic shapes, without following a strict structure or overthinking the process. The name Primary comes from the use of primary colors: Yellow, Red, and Blue, which, in art, are the foundation from which all other colors emerge. With just these fundamental elements, anything is possible.
This project is a gentle reminder to myself of where I started, how with the most basic forms and ideas, we can create something truly meaningful. It’s also a tribute to one of the projects that helped me grow the most back in 2021. Much like primary colors, when simple components are combined thoughtfully, they can lead to something unique, layered, and complex.
Creative Direction:
Riccardo Agostinelli
Motion Design:
Riccardo Agostinelli
Styleframes